Taurus - Health & Fitness
Health & Fitness Logo Redesign
Modernising a legacy brand with clarity, boldness, and timeless identity for a leading supplement store.
2021
— Taurus is a long-established supplement store with a strong community presence, known for quality products and expert guidance. The project focused on revamping its brand identity, ensuring a modern, versatile, and legacy-driven design that resonates with its loyal customers.
SERVICES
Branding, Logo Design, Visual Identity
Project Overview
To modernize the Taurus brand identity while preserving its legacy, ensuring a versatile, impactful design that strengthens brand recognition across digital, retail, and apparel applications.
A refreshed brand identity and logo system that balances modern aesthetics with legacy appeal, reinforcing Taurus’s strong community presence and long-standing reputation in the supplement industry.
Taurus has been a staple in the health and fitness industry for nearly two decades, known for its expert advice, quality supplements, and loyal customer base. As the brand evolved, its visual identity needed a revamp—one that modernized the logo while respecting its legacy. The result was a refined brand system, including a versatile logotype, an emblem for community branding, and a bold tagline lockup, ensuring a cohesive identity that resonates across all touchpoints, from storefront to apparel.
Approach
From sketching, options, refiniement to the final design
The Taurus rebrand required a careful balance between evolution and tradition. The original logo had strong recognition, so rather than a complete overhaul, the focus was on refining key elements—enhancing typography, structure, and introducing a complementary emblem.
By modernizing the typography and developing a versatile emblem, the new identity became cleaner, bolder, and more adaptable, allowing seamless integration across storefronts, merchandise, and marketing materials without losing the brand’s strong legacy.
Process
A meticulous design process focusing on typography refinement, emblem development, and visual balance to modernize the Taurus brand while preserving its legacy.
The rebranding began with analysing the existing logo to determine key areas for refinement. The typography was subtly adjusted for better readability, modern aesthetics, and brand strength. A new emblem was crafted, inspired by the brand’s values, to provide a versatile identity for apparel and merchandise. The final refinements ensured the logo remained timeless, adaptable, and impactful across all brand touchpoints.
The Taurus rebrand balanced legacy with evolution, refining typography and introducing an emblem to enhance clarity, versatility, and impact across storefronts, apparel, and merchandise—bold, timeless, and adaptable.
Final Design
A refined, bold yet versatile identity that modernizes the Taurus brand while preserving its legacy. The updated logo and emblem integrate seamlessly across storefronts, apparel, and merchandise, ensuring clarity, impact, and longevity.
The final design modernizes the Taurus identity while preserving its legacy and recognition. A refined logo and emblem create a bold, adaptable, and timeless presence across storefronts, merchandise, and branding—ensuring seamless integration, clarity, and impact.
Product Images
"Refreshing the Taurus brand was about preserving its legacy while elevating its presence. The refined typography and emblem ensure impact, versatility, and longevity, strengthening the brand’s identity across all platforms. A timeless update for a long-standing business." — Bups Daya
Achievements
We used Bups Daya for a logo campaign for Taurus. We wanted to create a new logo but embody the original logo as part of it. He came up with a number of different designs and we had regular meetings to discuss ideas and go over finding the perfect logo. We were extremely delighted with the final logo and still use it to this day. We would recommend his services to anyone wanting any creative inspiration.
— Puneet Kumar, Founder
Successfully modernized the Taurus brand while preserving its legacy, recognition, and community identity. The refined logo and emblem now offer versatility across storefronts, apparel, and merchandise, ensuring a stronger, more impactful brand presence.
The Taurus rebrand successfully balanced legacy with modern evolution, refining typography and introducing a versatile emblem that strengthened brand identity. The updated design enhances clarity, adaptability, and visual impact, ensuring seamless integration across storefronts, merchandise, and digital platforms.
Satisfaction Rate
