Eternal Being
Holistic Packaging & Brand Identity
Wellness branding meets vibrant packaging—creating a cohesive product range with purpose, clarity, and impact.
2023
Eternal Being is a holistic well-being brand specializing in natural health solutions. The project focused on creating premium, cohesive packaging for their product line—designed to reflect the brand’s purity, quality, and commitment to well-being.
SERVICES
Branding, Package Design, Labeling, Iconography, Animation, Digital Story Telling
Project Overview
To design a premium, cohesive packaging system that embodies Eternal Being’s holistic values, enhances brand recognition, and ensures visual consistency across their product line.
A refined package design that blends elegance, clarity, and brand authenticity, ensuring a stronger market presence and a deeper connection with wellness-conscious consumers.
Eternal Being required a packaging system that reflected their ethos of purity and natural well-being while maintaining a modern and premium aesthetic. The goal was to create harmonious branding, incorporating thoughtful typography, iconography, and color balance to ensure a recognizable and sophisticated presence across all product packaging.
Approach
Vibrant coloured package designs showcased at the Eternal Being Hub
The goal was to create a visually cohesive, premium packaging system that aligns with Eternal Being’s holistic philosophy. Every element—typography, color, and iconography—was meticulously crafted to enhance brand recognition and shelf appeal.
The design process began with an in-depth exploration of Eternal Being’s brand philosophy, audience, and market positioning. Research into competitor packaging and holistic branding helped define a visual language that felt premium and purposeful. A balance of strategic color palettes and clean aesthetics ensured each product’s design aligned with its intended feel and purpose. Custom iconography reinforced instant recognizability while maintaining a cohesive brand identity. To further enhance brand storytelling, a series of animations were developed, bringing the brand’s essence to life across digital platforms and deepening customer engagement.
Process
A methodical design process combining brand research, material exploration, and packaging refinement to create a premium yet natural identity for Eternal Being’s product line.
The process began with deep brand immersion—understanding Eternal Being’s holistic philosophy, market position, and target audience. Research into sustainable materials and high-end packaging trends informed design decisions that aligned with the brand’s core values. Beyond packaging, the project extended into animated brand storytelling, creating dynamic visuals that reinforced the brand’s identity across digital platforms.
"The packaging design balanced elegance with simplicity, using soft gradients, organic textures, and refined typography to create an authentic, premium aesthetic that aligns with Eternal Being’s holistic values."
Final Design
The final packaging design seamlessly blends sophistication with natural harmony, using refined materials, soft gradients, and considered iconography to create a cohesive, premium identity that strengthens Eternal Being’s presence in the well-being industry.
The final packaging design successfully positioned Eternal Being as a premium well-being brand, combining elegance, clarity, and natural aesthetics to create a cohesive, visually striking identity that enhances brand recognition and customer appeal. A series of custom animations complemented the packaging, transforming Eternal Being’s visual presence into an immersive brand experience across digital platforms.
Product Images
"Designing Eternal Being’s packaging was about more than aesthetics—it was about crafting an experience that reflects purity, balance, and well-being. The final design successfully elevated the brand’s presence, ensuring a premium yet authentic identity that resonates with its audience." — Bups Daya
Achievements
Mark's expertise in visual design was crucial in realizing our dream. His dedication and innovation were key to bringing this epic journey to the screen.
Oliver Moore - Production Director of Cryo Studios
The Eternal Being project delivered a premium packaging and animation system, elevating the brand’s identity while enhancing customer engagement and recognition across both physical and digital platforms.
The Eternal Being project successfully positioned the brand as a premium leader in holistic well-being, seamlessly integrating packaging and animations to create a cohesive, engaging identity. The designs were praised for their elegance, clarity, and brand authenticity, resonating with customers and reinforcing product recognition. By extending the brand beyond packaging into animated storytelling, the project strengthened Eternal Being’s presence across both physical and digital platforms.
Packages Designed
Animations For Digital Story Telling
